Spoil Your Sole In Rio Carnival with Ipanema

Spoil Your Sole In Rio Carnival

with Ipanema

Manila, Philippines — What is your ultimate travel fantasy? Dance all night with samba music, parade with real samba schools, or join thousands of travel enthusiasts in celebrating the world’s biggest carnival in Brazil? You and your friend can have the chance to experience all these with just a pair of Ipanema as your ticket to Rio de Janeiro, Brazil!

There’s no doubt that Brazil is more than its beautiful coastlines, lush tropical rainforests, and the giant statue of “Cristo Redentor" or Christ the Redeemer. The land that has won the hearts of many travel buffs as a popular choice for holiday getaways is actually the hometown of the world-famous Rio Carnival.

Annually held 40 days before Easter, Rio Carnival is a four-day celebration of dance, music, and culture where samba schools compete with each other and street festivals prompt both locals and tourists to dance the samba—a popular Brazilian dance with African influences.

The carnival officially opens with the crowning of the Fat King or King Momo. And when he starts to do the samba, everybody at the event

dances with him to signal the beginning of the celebration. With all its spectacles and excess, Rio de Janeiro was hailed as the Carnival Capital of the World.

Make Your Travel Fantasy Happen with Ipanema

This year, as Brazil starts to prepare for Rio Carnival 2012, the fashionable Brazilian flip-flop brand Ipanema brings in the ‘Spoil Your Sole In Rio Carnival Raffle’ promo—the grand search for the lucky Filipino travel buff who will fly to Brazil with a friend to indulge in a week-long trip-of-a-lifetime and to join the huge celebration of Rio de Janeiro Carnival.

“The ‘Spoil Your Sole In Rio Carnival Raffle’ promo is the Ipanema way of giving back to slipper-lovers the support that they have given to the brand. And because Ipanema is all about spoiling your soles, we are giving them the travel experience they have long been dreaming of,” said Patxi Elizalde, Managing Director of Elro Corporation.

For seven days and six nights, the lucky winner and his chosen friend will be treated like VIPs as they enjoy a series of tours to the magnificent landscapes of Sugar Loaf Mountain, Corocovado, and Petropolis. Carnival tickets will be provided for them to witness and participate in the celebration for two days. During the parade days, a roundtrip limousine service with an English-speaking tour guide will assist them. Lastly, a total of USD1,000.00 (USD500.00 per person) will be given as their pocket money.

Who Can Join? And How?

If you are a Filipino citizen or a flip-flops lover who has resided in the Philippines for at least a year now, Ipanema invites you to join the ‘Spoil Your Sole in Rio Carnival Raffle’ promo. Just grab your favorite pair of Ipanema slippers from any participating store nationwide to get a printed promo code to be given upon purchase of every pair. Like the Ipanema Philippines Facebook Fan Page <www.facebook.com/IpanemaPhilippines> to see the Spoil Your Sole in Rio Application. Click ‘Submit Entries’ and complete the information needed for your raffle entry.

Get more raffle entries by buying more Ipanema pairs for more chances of winning the Rio Carnival experience. Besides, Ipanema features a wide selection of stylish yet comfortable pairs to choose from.

Ladies can grab a chic pair from Gisele Bundchen Seeds Collection that highlights its forest-inspired prints on the soles complemented by a metal spiral emblem on the straps. The Hot Sands Collection emphasizes reinvention in style with a nature-themed sole prints and complex yet sophisticated strap design. Simple yet classy, the Ipanema Anatomica Collection balances femininity, elegance, and comfort to match perfectly with both urban styles and beachwear.

On the other hand, the masculinity in the design of Ipanema Classics collection suits well to all style preferences of the urban men. The combination of colors, lines, and curves in its sole design allows men to

transform their athletic style to beach casual look without the need to change their pairs of Ipanema.

So grab this travel experience you’ve always wanted in Rio de Janeiro, Brazil. The raffle winner will be drawn on date January 3, 2012, 4pm. So be sure to get your comfortable pairs of Ipanema slippers before the promo ends on December 31, 2011.

For more updates on the promo, join our official Facebook Page at http://www.facebook.com/IpanemaPhilippines. 

     OCTOBER 12, 2011 "PRESS RELEASE"