MARIO MAURER TO HEADLINE PHILIPPINE FASHION WEEK
MANILA, Philippines – Local apparel brand Penshoppe recently confirmed that for their
Philippine Fashion Week show to be held on October 29, 2011 at SMX, Thai superstar Mario
Maurer has agreed to strut the runway as the show’s final reveal.
This latest development was confirmed by Penshoppe Brand Director Alex Mendoza who said,
“Our theme for Fashion Week aptly called INVASION represents the thrilling new changes
happening to the brand on its 25th year and we are very excited to see a massive Asian star like
Mario Maurer walk the runway for us.”
This October, Mario Maurer is set to arrive in Manila as the latest endorser of Penshoppe.
Following the brand’s highly successful series of top trending international campaigns, Maurer’s
selection (after British actor Ed Westwick from the popular series Gossip Girl) marks the arrival
of the local apparel group as a force to be reckoned with not only in the local circles but also in
the international market.
“Ed Westwick for Penshoppe opened a lot of doors for us. Now Mario will not only make
Penshoppe a bigger fashion name in the Philippines – he will also help grow the market in
Southeast Asia, especially knowing that he has gained a wide following among the regional
fans,” explains Mendoza.
“While Ed represents the international jet set, Mario will represent a wider audience composed
of the younger set.”
Meanwhile, the Philippines’ leading broadcast network ABS CBN has been awarded the
exclusive rights to air the highly anticipated Philippines visit of the Thai heartthrob. Among the
films that boosted Maurer’s name to public consciousness was The Love of Siam released in
2007. He also starred in the sleeper hit Crazy Little Thing Called Love that surprisingly gave ABS
CBN high ratings during its premiere on local television.
For more information, visit Penshoppe’s Facebook and Twitter accounts.
OCTOBER 29, 2011 "FASHION SHOW"
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