Laundry goes 3D with new Ariel Stainlift 3D Deep Clean!

3D technology is innovating how we see and experience the world by revealing the multiple layers of a seemingly flat object or image. 3D has been a revolutionary advancement in many fields - from the entertainment industry with 3D movies and games to professional industries like medicine, architecture and industrial design. But 3D in laundry?

Inspired by the 3D revolution, Procter & Gamble (P&G)’s top laundry brand Ariel brings breakthrough 3D technology for the first time to laundry and fabric care to make Ariel even better with the launch of its new Ariel Stainlift with deep cleaning technology.

Using 3D technology, Ariel revealed that clothing consists of not just one but multiple layers of fibers and that dirt and stains penetrate deep into these layers, making them even tougher to remove from our clothes.  Ariel scientists used 3D tools and techniques to go beyond the surface of fabrics and deep inside the complex fiber network to understand deep-seated dirt and stains. Stains can go very deep into the fiber network and using a Scanning Electron Microscope (SEM), Ariel was able to magnify clothing fibers 2000 times to see how deep stains go. This tool revealed that stains are still present and deeply settled within the core of the fibers.  Stains also go deep inside fabrics very fast and with another 3D technique called Magnetic Resonance Imaging (MRI), Ariel was able to observe the unique characteristics of various stains as they penetrate into multiple layers. 

With knowledge gained from 3D technology, Ariel developed the new Ariel Stainlift with breakthrough deep cleaning formula that effectively removes dirt and stains from deep within. It delivers this through a 3-step Deep Cleaning process.  First, Ariel polishes the clothing fibers.  Second, Ariel reduced the negative charge of its cleaning agent particles to reduce repulsion and enable it to penetrate deeper.  Generally, cleaning agent particles usually have a highly negative charge, which creates a natural repulsion between the agent and the fibers, which are also

negatively charged.  Third, it extracts the dirt and stains from the deep fiber layers to give a 3D deep clean in, out and in-between.

So unlike other laundry detergents, Ariel’s 3-step deep cleaning process allows it to remove stains even from the third layer.  Next time we look at dirt and stains on our T-shirt, we should not only look at it from the surface but remember that dirt is trapped deep within, which contributes to clothes looking dingy, worn, and old.  Ordinary clean is no longer enough to keep clothes looking clean like new, it has to be 3D Deep Clean by Ariel!

Ariel Stainlift with Deep Clean Technology is available in all leading supermarkets nationwide.

SRP:        Php 153.00 (800g) – Other sizes also available.