Sunday, October 23, 2011

Avon’s Premium Collection

Avon Fashions Partners with World’s Top Designers for its Designer Jewelry Collections and Premium Bag Line

Ruffa Gutierrez, Avon Fashions Style Ambassador,

Paris, Verona, New York and Mumbai may be thousands of miles away from each other but Avon Fashions brought all the glamorous and culturally-rich cities together in one night as it launched its first and exclusive premium bag line and designer jewelry collections.

Avon gave members of the press exclusive access to experience the luxurious world of the global fashion capitals with Ruffa Gutierrez, Avon Fashions Style Ambassador, at the launch of Avon’s Premium Collection at Salon de Ning,
The Peninsula Manila.

The launch featured the jewelry designs of world-class designers: French fashion giant, the House of Ungaro, Indian contemporary designer Shaill Jhaveri, and Avon Global Jewelry Design Head Marisa Politis of New York City. It also showcased Avon’s first premium bag line, the Manzinni Collection.

Sarah McIntosh, Avon’s Home and Fashion Marketing Director for Southeast Asia Cluster, is thrilled to share Avon’s finest collection to Filipino women. “Wanting only the best for our customers and Representatives, we searched for the best designers in the world and collaborated with them in coming up with jewelry collections and a bag line inspired by the distinct characters of the places they represent,” said McIntosh.

Fashion Spotlight: Paris

Ruffa Gutierrez

 “La Ville-Lumière” or “The City of Light” is the setting of Avon’s first international luxury brand collaboration – Parisienne Bloom Collection. Avon invited its guests to enjoy life’s finest pleasures as it virtually took them to the romantic city of Paris. With this classical city as inspiration, models wearing French-chic outfits styled by renowned stylist Patrick Ty showcased the jewelry that hints of everything vivacious yet chic; bold yet feminine; seductive yet glamorous.

“For Ungaro, jewelry is the key to self-expression,” explained Kimi Abapo, Associate Category Manager for Avon Fashions-Jewelry. “The French design powerhouse that has dressed fashion greats such as Jacqueline Kennedy, Catherine Deneuve, and Sharon Stone, sees that the Avon woman is very similar to the Ungaro woman who enjoys the rituals of adornment. We are very proud of this collaboration since Avon has made it possible for more women to experience the freedom of deliberate beautifying through the designs of Ungaro,” she added.

Lifestyle Spotlight: New York

Guests were also seemingly transported to the fast-paced, highly cosmopolitan and timelessly glamorous New York City runway. Styled by actress/celebrity stylist, Laureen Uy, models walked around the venue donning sophisticated and sexy dresses and the Through the Looking Glass collection.

New York-based Avon Global Jewelry Design Head Maria Politis created the Through the Looking Glass Collection that has a modern vintage mood and enduring appeal. Politis brought the snazzy charm of New York in creating this distinctively irresistible collection, made especially interesting with the emerald-cut stone embedded in a unique star design. “Watch out for the free-spirited cocktail ring. It’s my personal favorite,” said Ruffa Gutierrez. Like her, the collection captures the eyes of people and draws attention to the owner. The ring is a true statement maker that stands out on its own or with the set.

Art Spotlight: Mumbai


Characterized by a blend of traditional festivals, music, arts, culture and history, Mumbai is a city that constantly captivates. Mumbai, the birthplace of Indian cinema and architecture, embodies gothic and art deco influences. A perfect blend of the exotic and contemporary, award-winning Shaill Jhaveri brought his rich Indian heritage and his exposure in the world fashion capital New York City in designing the strikingly classy Magic Collection. This collection was showcased during the event through the models wearing unique yet stylish Indian-inspired outfits styled by celebrity stylist, Alyanna Martinez.

Beauty Spotlight: Verona

Last but certainly not the least, the guests “traveled” to the cobblestone paths of the medieval city of Verona -- the inspiration for the Manzzini collection. “Avon’s first premium bag line reflects a Manzzini woman who travels the world in style and confidence. We aptly named the line after a famed fashion street in Verona, Via Manzzini,” said Johanna Chua, Assistant Category Manager for Avon Fashions-Accessories. Classic and timeless, the Manzzini bags can take any woman from day to night. Like all other Avon products, the newest bag collection is not only about beauty. “It is made of high quality material and hardware, adhering to strict quality standards,” she added.

See the fashion and feel the culture of the most fascinating cities in the world only through Avon's Jewelry and Accessories, available only from your Avon Representative.

     OCTOBER 20, 2011  "MEDIA LAUNCH"

Magic Collection

Parisienne Bloom Collection by Ungaro

Through the Looking Glass Collection

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