Mikey Bustos’ Pinoy Pride in every Chicharron ni Mang Juan bite

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Mikey Bustos’ Pinoy Pride in every Chicharron ni Mang Juan bite

Universal Robina Corporation’s (URC) newest snack brand, Jack ‘n Jill’s Chicharron ni Mang Juan, found its ideal personification in innovative entertainer, Mikey Bustos. 

Youtube sensation Mikey Bustos is the proud endorser of Chicharron ni Mang Juan, the newest innovative snack products from URC which put a contemporary spin on an old Pinoy favourite!  

It’s not easy to make an online video hit, more so a series of them, but for Fil-Canadian Mikey Bustos, all it took were his innately spicy humor and his taste for uniquely Filipino experiences.

MIKEY BUSTOS

Mikey gained quite a following online among local and international audiences, thanks to his YouTube channel Mikey Bustos Daily Videos where his “Pinoy tutorials” went viral with thousands of hits and counting.

He has uploaded a total of 15 Pinoy tutorials, each providing humorous insights on Filipino-isms ¾from local accents to table manners and even balut-eating.

No stranger to Filipino flavors, Mikey further enjoyed homegrown dishes during an afternoon of fun, food and games at Bar One in Holiday Inn where he was revealed as the endorser of Jack n’ Jill’s Chicharron ni Mang Juan.

“Our food is one of the many things that add to our rich culture, and being able to endorse Mang Juan and such cornerstone food items of our culture makes me feel so blessed from my deepest of roots,” he says. “I’m honored to represent such an amazing and truly Pinoy brand.”

Despite being raised in a Western society, Mikey makes sure that he stays close to his Filipino roots and insists that he is a true Pinoy at heart.

Mikey possesses a strong and authentic Filipino identity―a rare attribute from someone born and bred abroad―having been brought up in a strictly traditional Filipino household.  “Me and my brother were raised in really old school traditions,” he reveals.  Mikey even has the Pinoy accent down, which is something he thanks his mom for.

 “Mikey Bustos’ complete package of dynamism, global connections, talent, technology and artistry is the embodiment of the contemporary Filipino, hence it’s only fitting that he was chosen as the first endorser of Chicharron ni Mang Juan,” says Teree Eugenio, Marketing VP of URC Snack Foods.

Made of dehydrated green peas but with the look and taste of real fried pork rinds sans the cholesterol, the snack comes in exciting flavors that are uniquely Pinoy—Espesyal Sukang Paombong, Espesyal Suka’t Sili and Spicy Sisig. The answer to every Pinoy’s pursuit of chicharon with a kick, Chicharron ni Mang Juan is now available in grocery aisles and households nationwide.

“It has done all the dipping work for me,” Mikey exclaims.

At the modern fiesta-themed launch, the man of the hour treated guests to live performances. The guests also enjoyed a mix of contemporary and traditional Pinoy activities, including karaoke and a novel version of the Pabitin game.

MIKEY BUSTOS

It goes to show that a solid mix of old and new truly mirrors the evolved taste of today’s generation. In the same way Mikey elevates Pinoy humor with his signature brand of quirky patriotism, so too does Chicharron ni Mang Juan update the quintessential Pinoy snack with its extra punch.

     OCTOBER  27, 2011  "MEDIA LAUNCH"