Amgel Locsin Avon's Slip Into

EXPERIENCE THE TRANSFORMATIVE POWER OF A FRAGRANCE WITH AVON’S SLIP INTO

September 24, 2012, Manila – There may be several instances that make a woman feel sexy, but nothing quite compares to the experience of slipping into an elegant pair of high heels. This simple act helps transform a woman into her most sophisticated, sensual, and sexy self, causing her to walk tall, feel more confident, and look more alluring. Avon, the no. 1 beauty direct selling company in the country, celebrates this kind of transformation in every woman through its latest fragrance Slip Into.

Just like slipping into a pair of heels, Slip Into possesses a transformative power to heighten a woman’s confidence and sophistication. With just a whiff of its oriental floral notes, women can feel their sensuality begin to unfold.

 “Every woman is beautiful as she is, but her confidence and poise are even more apparent when she gracefully slips into a pair of heels. Avon has always strived to make women feel their best and Slip Into completely fulfills that objective. The fragrance has the power to make women feel transformed into their most sophisticated self,” shared Avon Philippines President and General Manager, Kanwar Bhutani, as he welcomed everyone present at the event.

Launched through an intimate cocktail dinner with media friends and VIPs, the introduction of the fragrance also co-celebrates the Avon homecoming of local showbiz darling and one of the most beautiful and sexiest faces in Philippine television, Angel Locsin.

Fans have seen Angel’s look transform over the past few years. This year, expect a sophisticated, elegant, and even more feminine Angel Locsin to grace the pages of Avon brochures as the face of Slip Into.

Angel, beautifully clad in a classic Martin Bautista lavender mini dress, shared, “I’m so happy that Avon continues to see what they see in me. I especially love this new fragrance because Slip Into smells like a bouquet of rare garden flowers. ‘Yung tipong mas mature, sophisticated, at sensual ang dating ko. It feels like I’m more comfortable in my skin now, like I’m slipping into a better Angel. It is the same feeling that I get whenever I slip into my sexiest pair of heels. Bukod sa confident ako sa mga gagawin at sasabihin ko, I feel like I am the best Angel Locsin when I spray the Slip Into fragrance. These are the important feelings that the fragrance wants to make every woman feel.”

During the party, guests were approached by two gorgeous muses who invited everyone to try on the new floriental scent. The shape of the perfume bottle is inspired by the feminine curve of a woman’s calf as she slips into a pair of high heels. Guests took home this luxurious new fragrance with a special surprise wrapped around the perfume bottle – a classic anklet with a stiletto charm that helps draw attention to the bearer’s feet.

As a special introductory offer, every purchase of Slip Into from October 16 to 31 comes with a free stylish Slip Into Bag with a Shoe Compartment. The ideal, easy-to-carry shoe bag for confidently sexy and practical woman.

Slip Into Eau de Toilette Spray will be available for P1,350 starting October 16, 2012, exclusively through Avon Representatives nationwide. Don’t have an Avon Lady yet? Log on to www.avon.com.ph to find out how to contact an Avon Representative. For updates and promos, connect with Avon Philippines through Facebook.com/AvonPhilippines and via Twitter at @AvonPH.

SEPTEMBER 24, 2012,  MRDIA LAUNCH"