Wednesday, October 31, 2012

Anne Curtis Latest Bench Endorser


Sweet, Fierce and Glamorous Anne Curtis is Latest Bench Endorser


What's it like being Anne Curtis? The actress, host, model, singer, fashionista and all-around darling is captivating the world with her charming personality, arsenal of talents and versatile beauty—proving day by day that there's nothing she can't do. Anne takes things one notch further by joining the Bench family as its latest endorser. She marks her debut at the Bench stage this Philippine Fashion Week with the release of three new fragrances under the brand's Celebrity Scents Collection.
Anne Curtis 

Get a glimpse of Anne Curtis' world through her latest fragrance line for Bench. Elegantly packaged in prismatic glass bottles with diamond-like caps, these fragrances showcase Anne's unique personalities. Sweetheart by Anne Curtis reveals her sweet side—reminiscent of her warm smile, infectious laughter and candid sense of humor. Perfect for use at work or at play its sweet signature notes of Grapefruit, Jasmine, Iris, White Musk, and Cedarwood are long-lasting and refreshing. It's a scent that you will adore and cherish.

Anne Curtis
Fierce by Anne Curtis highlights Anne's passion and fearless outlook in taking challenges head on. Fierce is confidence in a bottle that you can spray on for that special date or night out. It is a mix of Grapefruit, Bergamot, Jasmine, Musk, and Amber notes give off a sensual floral-citrus scent that will definitely leave an impression. It's a blazing scent that will give you the most passionate essence.

Anne Curtis
Glamorous by Anne Curtis reveals Anne's world-class glamour. Its a sophisticated scent that gives off an aura of refined feminine grace. There's a certain character attached to this scent that makes it hard to forget. Its fruity-floral mix of Passion Flower, Pink Peony, Musk, and Poppy Flower with Chocolate Accord is one of a kind. It is an alluring scent that captivates us all.

Aligned with the release of these fragrances are three body spray variants that are also endorsed by Anne for Bench: Amour Baby Kisses, Amour Carnival Cocktail and Amour Cuppycake. All three have playful fruit and floral scents  that are perfect for everyday use. Anne was hands-on in collaborating with Bench during the development of these fragrances. The team wanted to come up with unique scents that not only represented Anne but were also fragrances that modern women the world over could relate to.

Anne Curtis and Ben Chan

Witness the unveiling of Anne Curtis' fragrances for Bench this Philippine Fashion Week at the SM Mall of Asia Main Atrium on October 27, 2012 at 6pm. Preparations were made in a grand scale to showcase the coming out of a fun woman with the absolute essence. Guests will be treated to a visual and audio parade of song and dance in a night of fashion and glamour. Anne Curtis for Bench is a collaboration that will make history.

Sweetheart, Fierce and Glamorous fragrances come in 75 mL bottles while Amour Baby Kisses, Amour Carnival Cocktail, and Amour Cuppycake body sprays come in 80 mL cans. They will all be available starting this month at Bench and Bench Body stores nationwide.

Stay connected and receive the latest updates and promos from Bench by liking the Bench Facebook page (benchtmofficial) and following @benchtm via Twitter.

OCTOBER 27, 2012  "MEDIA LAUNCH" 



















Anne Curtis