COLLEZIONE PUTS A NEW STRIPE ON THE
OLD CLASSIC
When
it comes to Philippine style, no other retail brand has enough rightful claim
of being the pioneer than Collezione. Since 1972, the heritage brand has provided
Filipinos with outstanding and durable shirts, matching (at times surpassing)
the quality and designs of its higher-end foreign counterparts. Today, Collezione
C2 celebrates its 40th year by presenting a striking new collection.
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“Collezione
C2 will continue to innovate and find creative ways to promote Genuine Filipino
Artistry by generating unique, exceptional and relevant designs that showcase
and celebrate what’s best about the Filipinos of today,” says Mr. Joey Qua,
President of Collezione C2.
Childhood
memories and local scenes have given the new collection of Collezione C2 a
sense of nostalgia mixed with a modern aura that’s perfect for the season.
Drawing inspiration from seemingly mundane, everyday sights like Maya birds,
Gumamela and the Carabao, the brand’s newest designers have come up with pieces
that will usher in a striking fashion collection for Filipinos. Collezione
C2’s Menswear Creative Director Noel Crisostomo and Collezione C2’s Womenswear
Creative Director Stef Sarmiento-Valdez have given a new spark to our local
fashion scene by incorporating digital
prints that highlight the most remarkable sights and experiences in the
Philippines which are found juxtaposed in razor-sharp dresses and separates. To
bring in color to the designs, Philippine festivals such as Ati-atihan and
Maskara along with the stunning Makati skyline and the ever-present Jeepney
were proponents in creating a vivid contrast to the new Collezione C2 shape of
fashion modernity.
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| Jericho Rosales |
Yet the most remarkable highlight of
Collezione C2’s most recent collection is the revival of its unwavering legacy.
“Since we are celebrating the 40th year of Collezione, we want
to highlight the key logo, the brand's original emblem,” explains Noel
Crisostomo, inspired by many childhood recollections for the brand’s iconic
trademark. “I wore Collezione when I was a toddler, and I still vividly
remember the key logo on my chest,” adds Stef Sarmiento-Valdez, putting the
remarkable insignia on everything from piqued shirts to desirous evening accessories.
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| Jericho Rosales |
With
a face that has captured the hearts of Filipinos, Jericho Rosales’ endearing passion
and confidence is a fixture in several Asian television shows. An enduring
actor, a sportsman, an adventurer, a philanthropist, and an acclaimed
singer-songwriter—through the years, he remains a constant reminder that
excellence can be achieved with a balance of goodwill and success as long as
one is anchored with a strong sense of faith and is done with a spirit of
fashion, art and nationalism.
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| Jericho Rosales |
These for sure are bolder times for
Collezione, reaching an age when life actually begins at 40. Armed with a new
collection that upholds the country’s dynamic move forward, and a new face that
reminds everyone of the enduring values that Filipinos hold true, just like its
inception 40 years ago, Collezione still holds the key to Philippine fashion
greatness.
SEPTEMBER 27, 2012 "MEDIA LAUNCH"