CENTRUM NUTRI COACH: THE FIRST ON-LINE NUTRITION TRACKER
FIT FOR THE FILIPINO DIET
Pfizer launched the Centrum Nutri Coach, an easily accessible on-line tool that will allow
Filipinos to keep track of the nutrients they get from what they eat on a daily
basis.
The Centrum Nutri Coach is the first
on-line nutrition tracker of its kind tailor-fit to the Filipino lifestyle and
diet.
“Good
health and nutrition is really
all about eating a variety of food in the right amounts, as prescribed in the
Food Pyramid. We usually count calories and fat, but we also need to consider
vitamins and minerals, too,’’ said Joy Ong, Pfizer Brand Manager for
Centrum.
An
innovative on-line tool, the Centrum Nutri Coach allows you to input exactly
what you ate from a variety of food choices that include Filipino favorites
like inihaw na pork chop and halo halo into a “virtual” plate. It
also takes into consideration other traditional components of health and
nutrition like level of physical activity and age. All this information will then be used to
compute for your general state of nutrition and give you tips on how to improve
your nutritional habits.
The launch of the Centrum Nutri
Coach comes on the heels of the research study done by the Food and Nutrition
Research Instiute (FNRI) which showed that an alarming 70% of Filipino households
don’t get the prescribed amount of most vitamins and minerals they need.
“What we see now is the “double burden
of disease”; there is an upsurge in non-communicable disease risk factors like
obesity and overweight, in addition to the existing issues of infectious
diseases and undernutrition,” said Professor Liezl Atienza from the Institution of Human Nutrition and
Food, College of Human Ecology at the University of the Philippines, Los Banos.
According to Atienza, the “double burden of
disease” is common among
many low and middle-income countries, and particularly in urban settings.
Another rising form of malnutrition is “hidden hunger”, which is a deficiency
or total lack of specific nutrients needed by the body.
Unhealthy
eating habits such a low consumption of fruits and vegetables and high increase in consumption of meat and meat
products, coupled with a sedentary lifestyle all contribute to this.
“We
hope that with the launch of the Centrum Nutri Coach, we can make nutrition not
just easy and accessible to everyone, but also fun. Now that we, for the first
time, can actually have a hand in keeping track of our food intake, we can
choose to be healthy,” said
Ong.
The Centrum Nutri Coach may be
accessed at www.centrum.com.ph
September 26, 2012 "Media Launch"
