Coca-Cola Song Tuloy is Number One

Sarah Geronimo, Somedaydream, and Gary Valenciano - Tuloy

  

Coca-Cola Philippines 100 Years Anthem “Tuloy” Tops the Charts

Top Filipino musicians joining forces, a catchy beat and refreshing mix of uplifting vibe, lyrics and rhythm—the perfect formula for a surefire chart-topper! The same happy formula behind the Coca-Cola 100^th Year anniversary anthem entitled “Tuloy”, which now takes on the coveted number one spot at the Myx Daily Top 10.

  

Right after the smashing success of back-to-back Coke 100-Year initiatives with Caloy, The President for Happiness of Coca-Cola, at the helm, the centennial celebration of the country’s beloved beverage brand continues as more and more get into the groove of the ultimate happy song! “We made it! Of course, this wouldn’t have been possible without the help of the Filipinos, most especially the music-loving teens who keep voting and voting since the song debuted. It’s a happy day,” says Caloy, when the song was officially declared number one. The Myx Daily Top 10 is the day-to-day tabulation of the hottest local and international hits of today, as voted by Filipinos nationwide.

It’s no wonder why the cheerful anthem gained such a warm reception by avid viewers of the country’s number one music channel, Myx. Who wouldn’t love a song designed to paint a smile on anyone’s face? Who wouldn’t get thrilled with a fresh collaboration? More so when Coca-Cola has brought together two of the country’s sought after, A-list artists: “Mr. Pure Energy” Gary Valenciano and “Popstar Princess” Sarah Geronimo along with fast-rising electro-pop act, Somedaydream.

With these three talented musicians fusing their own unique musical flair, Tuloy has quickly become today’s ultimate pick-me-up song; its infectiously fun beat and message of positivity, resounding in every verse. With this song, Coca-Cola sings a heartfelt thank you and reaffirms its promise of continually opening happiness towards the next century, the same way it has successfully done over the last 100 years. As in all the legs of the 100^th year celebration of Coca-Cola, the anthem invites every single Filipino to go out, open themselves to possibilities and declare their choice to be happy. Every word spurs hope. Every beat inspires happiness. As the lyrics of the song goes, “Tuloy lang ang saya. Tuloy lang ang ligaya. Basta't habang naririto ako, tuloy ang happiness.” (“Let happiness live on. Let happiness live on. As long as I’m here, happiness lives on”).

With the song continuing to take on the airwaves and hit charts, Tuloy is on its way to rightfully earning a spot to be lined up among the other iconic Coca-Cola anthems produced over the last 100 years in the Philippines. And indeed, no other melody could best lead us through the coming years with a heart full of optimism. No other tune could make us remember the most refreshing moments of happiness in our lives; times that become all the more memorable with an ice-cold Coke in hand.

Visit the Facebook fan page, www.facebook.com/presidentforhappiness or twitter page, www.twitter.com/coke_happyprez for more information!

Coca-Cola. Maraming Salamat sa 100 Taon ng Saya. Ituloy ang Happiness! 

    MARCH 30, 2012  :PRESS RELEASED"  By;  ERM

Eden Cheese with Judy Ann Santos

EDEN CHEESE INTRODUCES FIRST EVER CELEBRITY MOM –

JUDY ANN SANTOS WITH DAUGHTER YOHAN

After many years in the market, Eden Cheese introduces celebrity mom Judy Ann Santos-Agoncillo with her daughter Yohan. The long wait is definitely worth it as the brand has made the perfect choice in choosing an endorser.

Eden Cheese chose Judy Ann “Juday” Santos because she symbolizes the Eden mom which is one who is nurturing and makes her family her top priority.  With Juday’s help, Filipino moms will be encouraged to make their family moments more special with Eden Cheese. With its delicious taste and “Lusog Lakas” nutrients, Eden Cheese can transform ordinary breakfast and meals into more enjoyable and memorable moments for the family. Juday is the perfect person to share this about Eden Cheese because she is someone who Pinoy moms can relate to.

The new campaign of Eden Cheese emphasizes that it is every mom’s partner in ensuring that she gives her family the nutrients they need and the taste they all love. Everybody already knows the taste of Eden, but what they don’t know is that it has the nutrients that you would find in a balanced meal.  So, actually, by making it part of the family’s daily meals, it not only gives the family the “palaman” they enjoy, but it also helps them meet their nutrition requirement for the day. 

Many brands would want Juday as their endorser. However, Juday is very selective when it comes to brands that she endorses.  She chooses to endorse brands that have value for her and her family. She is aware that other moms seek good advice so she will never encourage other moms to try a product if she does not find the benefits of using it.  She puts her trust in brands that really make a difference for her family in order for her to provide the same trust for moms through the brands she endorses.

She chose to endorse Eden Cheese because it has been a Filipino favourite for many years, trusted by generations of moms.  Juday likes its creamy cheese taste that is so distinctively Pinoy and she likes that her kids also love its taste. More importantly, she likes the fact that it has Lusog Lakas nutrients, or those important nutrients which you can find in a balanced meal. That’s why for Juday, Eden is “more malaman than other palaman.”

Juday adds, “My role as a mom is to make sure my family gets the best of what I can give, which is why I rely on products which I know can make even ordinary days better. With Eden Cheese, just having it in my kitchen assures me that I will always have something to give my kids that can make their meals special and nutritious at a very affordable price. Eden Cheese helps me fulfil my role as a mom by helping me care for my family, give them the best I can, and make our family moments more special.” 

Make Eden Cheese a part of your meals. It contains Lusog Lakas nutrients that you can find in a balanced meal. Juday and Yohan love it and you would as well, for sure! 

MARCH 21, 2012  "PRESSCON"

Samsung Smart Camera WB 150F with Wi-Fi technology

Samsung officially launches the Samsung Smart Camera WB150F.The Samsung SMART Camera WB150F changing the way we share memories with its SMART
 Wi-Fi technology.


Samsung Electronics Philippines Corporation (SEPCO), one of the country’s leaders in digital media and digital convergence technologies, recently launched  their 2012 Digital Imaging product line-up at the Rockwell Tent in Makati. Leading the featured 2012 line-up is the new Samsung SMART Camera WB150F which was officially introduced by Ariel Arias, Samsung Business Unit Head for the AV group.

The Samsung SMART Camera WB150F, the newest member of the WB line-up,
features an impressive 18x optical super zoom that captures incredible detail of 
even distant subjects. With its outstanding 14.2MP resolution, images are captured with such clarity and can be easily viewed on its 3.0” LCD display.

Housed in a compact, light and durable body, the new zoom camera from Samsung makes it the perfect lifestyle companion this summer. Besides the advanced optical zoom and image quality that the WB range is known for, the Wi-Fi capability of the Samsung WB150F enhances and facilitates the sharing and saving of images – wherever you may be in the world. Of course, one of the best parts of discovering new places and cultures is sharing your experiences with friends and family back home.

Using the Wi-Fi capability of the new Samsung SMART Camera WB150F, the sharing and the saving of pictures are quicker and easier than ever before. From any Wi-Fi hotspot, users can share them on social networking sites such as Facebook, Picasa and Photobucket or post videos on YouTube in a few simple steps. Or you can simply email your photos straight from the camera. Now you can easily share your pictures whenever and wherever you are in the Philippines or abroad.

The new Samsung SMART Camera line-up also demonstrates digital convergence 
with other gadgets. Users no longer have to worry about unearthing a tangle of 
cables to transfer images over their PC by simply using the Auto Backup function. 
You can also share your photos instantly to your friends using the Mobile Link. Just download the Mobile Link app to your Samsung Smartphone and let the sharing begin.

“Sharing photographs taken with friends and family is one of the most enjoyable aspects of a photo experience. It’s more than about simply capturing memories – sharing is an integral part of the experience itself. Listening to our customers, we understood that being able to conserve memories by sharing images instantly was what was missing from the high-quality cameras that they trust. With this in mind, we
added ground-breaking Wi-Fi functions to our zoom camera, building on the brilliant image quality that high-quality sensors and zoom lenses provide - now with the ability to share and save like never before,” shared Mr. Arias.

Share unforgettable scenes in High Definition. Whether filming your grand summer vacation or your child’s graduation, the Samsung WB150F enables you to share your video in HD. The WB150F captures spectacular scenery shots with a fantastic 720/30p HD capture, ensuring that once-in-a-lifetime experiences are captured in all the color and vibrancy that you experienced them in.

Making it easy to get the best shot With this new long zoom camera, it’s up to you how you get the best shot. Using WB150F you can explore your own photographic skills with its A/S/M feature wherein you can choose among Aperture Priority, Shutter Priority and Full Manual Control. Now you can adjust based on the shooting and lighting condition you face and achieve your desired images. Another main advantage as well is its optical image stabilization (OIS) that can reduce blurring from camera shake. 
All these to help you get the best shot.

Live Panorama to get everyone in the shot! Live Panorama allows you to capture even more of the action, facilitating wide panoramic shots without missing any of the 
detail – from sprawling mountain peaks to large groups of friends. This function 
allows the easy capture of large scenes by simply holding down the shutter button 
and sweeping the camera across. Users can even preview the whole scene they have just captured via the LCD screen. Fun feature to add a twist to your photos.

Why not add some more fun by getting creative with your photographs?
With Split Shot you can divide the screen using the preset layouts and create different photographs by simply blending them together to create a whole new view to your photos.

During the launch, the guests were in for a treat that night as Iya Villania hosted the event while Sam YG, Laureen Uy and Ashley Rivera (aka Petra Mahalimuyak) all demonstrated the Wi-Fi function as well as the unique features of the Samsung WB150F. Each ambassador showed how the Samsung WB150F complemented their different lifestyles using the various features of the SMART camera.

With the new Samsung Smart Camera, Samsung aims to deliver powerful optical performance and to revolutionize the compact camera industry with the addition of a built-in Wi-Fi technology to make sharing and saving of photos more convenient. Creating clear and crisp memories and sharing them with loved ones have now become a breeze with Samsung’s latest offering. Shoot Wow, Share Now with the Samsung Smart Camera WB150F.

The Samsung SMART Camera WB150F is available nationwide and retails at Ph11,990.
Click on the link below to view Samsung’s Smart Camera Picture Perfect Summer Video by Petrang Mahalimuyak. (Video will be accessible by March 29, 2012 at 11:00am)
http://www.facebook.com/samsungcamerasPH




     MARCH 29, 2012   "PRESS RELEASED"  by :  Samsung

BlackBerry 12th Philippine Hobie Challenge

Filipino Sailors among International Contenders awarded in the BlackBerry 12^th Philippine Hobie Challenge

Manila, Philippines, March, 2012 – For seven days from March 10-17, 19 teams composed of local and foreign sailors sailed through heavy winds across the beautiful islands of Northern Palawan to compete in the annual BlackBerry 12^th Philippine Hobie Challenge. The eco-adventure took them to five islands in Northern Palawan from Coron to El Nido. The challenge also brought light to off-the-grid communities as part of the competition’s “Sail for Light” initiative in partnership with the Solar Energy Foundation.

Finishing first place was Hobie Cat Australasia team of current World Champion Mick Butler and Bradley Wilson with a total time of 16:34:52. Australia’s Andrew Locke and the Philippines’ Arnel Ornales finished in 16:53:20 for second place. Hobie Grandmaster Champion Bruce Tardrew and Sarah Turnbull entered third place with a total running time of 16:56:12 while Natalie Hill, Jasmine Hill and Barnaby Houk clocked in a total of 17:09:09 for fourth place. The Philippines’ Jun Villanueva, Nestor Soriano and Neil Bernardo took home the fifth title with a total running time of 17:39:26, making this the first time in 12 years that a Filipino skipper won first place in a Leg of the Challenge.

Hobie Grandmaster Champion Mick Butler and Bradley Wilson were awarded overall champion in the BlackBerry 12^th Philippine Hobie Challenge. Joining them in the photos are Race Officer Jerry Rollins and PHINSAF Co-Chairman Rex Puentespina. 

MARCH 28, 2012  "PRESS RE;EASED"  By : Ogilvy Asia Blog: www.asiadigitalmap.com

Robin Padilla on Sharon Cuneta’s Twitter bashers: ‘Irespeto natin si ma’am’ - Push.com.ph

Robin Padilla on Sharon Cuneta’s Twitter bashers: ‘Irespeto natin si ma’am’ - Push.com.ph

Robin Padilla as MoneyGram Brand Ambassador

Robin Padilla Takes On New Role as MoneyGram Brand Ambassador

Padilla to help promote the brand to more than 90 million Filipinos around the world

MoneyGram International, a leading global money transfer company, enables consumers who are not fully served by traditional financial institutions to meet their financial needs.  MoneyGram offers money transfer services worldwide and bill payment services in the United States and Canada through a global network of more than 256,000 agent locations—including retailers, international post offices and financial institutions—in 192 countries and territories around the world.  To learn more about money transfer or bill payment at an agent location or online, please visit www.moneygram.com or connect with us on Facebook

Manila (March 21, 2012) – Veteran actor Robin Padilla finds his latest starring role as MoneyGram International’s new brand ambassador.  The announcement came at a news conference March 21 at the Crowne Plaza Hotel, Ortigas Center in Pasig City, where the company also unveiled a new television commercial and marketing campaign, “Moneygrado sa MoneyGram,” featuring the seasoned talent.  The campaign supports MoneyGram’s strategy for increased awareness and brand affinity among Filipino consumers around the world. 

“MoneyGram chose Robin because he is seen by Filipino consumers to be a credible voice in advocating for products.  We believe he will help strengthen our brand awareness among his devoted followers who rely on our money transfer services to help meet their family’s financial needs,” said Juan Agualimpia, MoneyGram’s chief marketing officer.

Alex Chan Lim, Juan Agualimpia, Robin Padilla &  Nick Cunnew

Agualimpia also noted that Padilla possesses both the credibility and charisma that have resonated with Filipino fans throughout the years, as evidenced by numerous blockbuster hits under his belt.  “Robin is not only a celebrity, but also has come to symbolize hope and second chances.  His mass appeal among Filipinos living here and abroad only gets stronger as time passes.  Robin is widely viewed as a man of his word, the same principle governing MoneyGram,” he said.

Padilla said he is honored to be chosen as MoneyGram’s brand ambassador, because the company has provided millions of Filipino workers with an affordable, efficient and convenient way to send essential support to their loved ones.  “I am enthusiastic about this opportunity to represent MoneyGram and share with my fellow Filipino workers here and overseas this convenient money transfer experience,” he said.

Padilla & MoneyGram

Robin Padilla

The Philippines is currently ranked as the fourth largest remittance-receive nation of money transfers worldwide.  MoneyGram seeks to build awareness of the brand among Filipinos, including more than 8.3 million Filipinos living and working overseas, through its new global campaign.  Moneygrado^TM is a play on the term manigurado, which in Tagalog, the official language of the Philippines, means to “make sure.”

Robin Padilla fans around the world can view the announcement and commercial online at www.moneygram.com/moneygrado.  In addition to Robin and officials from MoneyGram, the event was attended by several of the company’s trusted agents in the Philippines, including Banco de Oro, SM, M. Lhuillier, Metro Bank, Cebuana Lhuillier, Peragram and Kwartagram.

     MARCH 21, 2012  "MEDIA LAUNCH" at Ballroom, Crowne Plaza  Ortigas, Pasig City

Coca-Cola Concert ng Bayan On March 23, 2012

RP’s Top Musicians to Share the Sound of Happiness at
Coca-Cola Concert ng Bayan
Gary Valenciano, Sarah Geronimo & Craig David topbill massive Thank You Concert by Coca-Cola

On March 23, 2012 at the SM Mall of Asia concert grounds, the Philippines’ top musical acts are uniting for one grand rocking concert for happiness! Teens wanted this epic musical collaboration, your favorite 100-year young beverage brand, Coca-Cola, is making it happen at the history-making Coca-Cola CONCERT NG BAYAN!

The biggest, happiest celebration of the 100 years of Coca-Cola in the country is surely rising high up! And the best part is, we are all part of it every step of the way, the whole year through! “This year is really all about giving back to the Filipinos and knowing what would give them happiness. That is for this huge project, we took the time to once again collaborate with the teens and ask them what they want through our Coca-Cola Happiness President Caloy. A lot of brilliant ideas came flooding and the Coca-Cola Concert ng Bayan is the product of all these fun suggestions combined. After the success of the Coca-Cola Blowout Para sa Bayan and the ongoing Milyun-Milyong Pasasalamat para kay Mommy, everyone’s now invited to join Caloy’s next big surprise,” said Guillermo Aponte, president and general manager, Coca-Cola Philippines.

Indeed, there couldn’t be any better way to finally close the school season and welcome a fun-filled summertime than a massive thank you concert party with the who’s who in the Philippine music scene. The Coca-Cola Concert ng Bayan features a stellar line-up of solo artists and top local bands who are also all set to perform mash-up numbers of their popular hits and of course, 100 years of Coca-Cola music! This includes Parokya ni Edgar with Gloc 9, Sandwich with 6-Cycle Mind, Callalily with Ebe Dancel, Rico Blanco with Never the Strangers and Itchyworms, SpongeCola with Chicosci, Pupil and Wolfgang, including fast-rising DJ QYork.

And just when you thought it doesn’t get any better than that, prepare to be surprised even more! Joining the happiness songfest are two of the country’s sought after, A-list performers Gary Valenciano and Sarah Geronimo along with fast-rising electro-pop act, Somedaydream who have recently collaborated for “Tuloy”, the infectiously fun and upbeat Coca-Cola 100 Years song, now on its way to the top of the charts.

Ready for more? The shower of refreshing surprises doesn’t end there! Coca-Cola is also flying in international R&B singer Craig David to pump up the party! All these to be shown live simultaneously in key locations nationwide including SM Baguio, SM Lucena, SM Cebu and SM Davao and streamed live via www.coca-cola.com.ph. Truly the nationwidest coverage so that everyone can be part of the fun fare!

Visit the Facebook fan page, www.facebook.com/presidentforhappiness or twitter page, www.twitter.com/coke_happyprez to find out how you can get tickets to the concert!

Coca-Cola. Maraming Salamat sa 100 Taon ng Saya. Ituloy ang Happiness!

     MARCH 21, 2012  "PRESS RELEASE" pre-event announcement

Close Up launches “Moving Closer” music video by Never The Strangers

Close Up launches “Moving Closer” music video by Never The Strangers

For many years, Close Up has been creating moments to get people closer. It has played a big role in Pinoy Pop Culture as well as in discovering stars and idols, who later on turned into famous personalities. It has been known for its “kilig” commercials and music videos that are backed up by romantic timeless OPM hits. Some of the notable artists and celebrities who have been part of this Close Up tradition are Gino Padilla, Gabby Concepcion, Barbie Almalbis, Paolo Santos, Rico Blanco and Sam Milby.

Band : Never the Strangers

Close Up continues its legacy of giving people the confidence to get closer with the launch of the latest Close Up music video entitled “Moving Closer.” Composed and sung by the hottest and fast-rising pop rock band Never The Strangers, Moving Closer showcases a fresh and upbeat sound as well as the sentimentally romantic theme that Close Up songs are famous for.

Never The Strangers is composed of lead vocalist and keyboardist Ace Libre, drummer PJ La Viña, bassist Francis Victa, and guitarist JP del Mundo. Co-managed by former Close Up artist Rico Blanco, the band believes that no one will ever be strangers to one another in music.

Rico Blanco. Gino Padilla & Band: Never the Strangers

Aptly launched during the culmination of this year’s most romantic event, the Close Up Pyromusical, the new “Moving Closer” music video made a strong connection among the audience. The song’s sentimental lyrics and the band’s haunting rendition plus the video’s inspiring love story truly captured the ears and hearts of today’s young lovers.

The three minute music video featured Close Up’s new faces Ian Batherson and Valerie Weignmann. They convincingly portrayed two strangers who fall in love at first sight and get lost into their own world. As the story progresses, they discover the confidence to get closer and know each other better.

With the new Close Up music video ang song, the close up legacy of giving people the confidence to get closer lives on. 

MARCH 17, 2012  "Media Launch" at SM Mall of Asia

 Close Up_Moving Closer Lyrics:


 

MOVING CLOSER

Never The Strangers

Verse

When you smile, everything's in place

I've waited so long, can't make no mistake.

All I am reaching out to you;

I can't be scared, gotta make a move.

Pre-chorus

While we're young, come away with me

Keep me close and don't let go

Chorus

Inch by inch, we're moving closer

Feels like a fairy tale ending

Take my heart, this is the moment

I'm moving closer to you…

(I’m moving closer to you)

Verse

Who'd have thought that I'd breathe the air

Spinning 'round your atmosphere?

Pre-chorus

I hold my breath falling into you;

Break my fall and don't let go.

(Chorus 2x)

Moving closer…closer to you

Moving closer…

I’m moving closer to you

Close Up Pyromusical Festival

A grand finale for Close Up Pyromusical

 Close Up Pyromusical, the grandest and most romantic musical fireworks show, concluded its six-week long spectacular pyromusical competition with a bang at the SM Mall of Asia Grounds.

The grand pyromusical festival which featured magnificent entries from Australia, Canada, China, Finland, Malta, Netherlands, Portugal, Spain, South Korea, and United Kingdom, wrapped up with the entry of Italy and a special exhibition from host country Philippines. The best and grandest of the 11 countries competing was also chosen and announced. 

Rico Blanco

Rico Blanco, Gino Padilla & Never the Strangers

Gino Padilla

Rico Blanco

Making this much-awaited finale even brighter is a grand concert headlined by some of the country’s top bands and artists such as Rico Blanco, Barbie Almalbis and Gino Padilla who serenaded the audience with their Close Up hits “Come Closer”, “Just A Smile” and the classic “Closer You And I”, as well as their other chart-topping hits.

Never the Strangers

Highlight of the event was the launch of the new Close Up music video featuring the new Close Up song “Moving Closer”. The song was written and performed by the hottest and fast-rising pop-rock band Never The Strangers and was brought to life by Close Up’s newest faces Ian Batherson and Valerie Weignmann.  The new music video carries the Close Up legacy of getting people closer.

 

With a grand fireworks spectacle, the fresh breath confidence to get closer and a new love anthem, the Close Up Pyromusical definitely delivered the most fantastic finale suited for the year’s most romantic event. 

MARCH 17, 2012  " THE GRAND FINALE "PYROMUSICAL"  SM MALL OF ASIA

ANNE CURTIS SEALS CHERRY MOBILE WITH A KISS

ANNE CURTIS SEALS CHERRY MOBILE WITH A KISS

Cherry Mobile, the leading local handset brand, introduced its latest line-up of feature phones dubbed as the “Kiss Phones”, Anne Curtis was the top-of-mind brand ambassador.

“We are very glad to have Ms. Anne Curtis as part of the Cherry Mobile family. We admire her passion for her craft, and her attitude towards achieving her goals. We look forward to having a long-term partnership with her.” said Cherry Mobile Chief Executive Officer Maynard Ngu.

Anne Curtis couldn’t be more thankful for the support and trust that Cherry Mobile has been showing her. “This year, I am making greater and better choices. With all the blessings coming my way, I always make sure that expectations are met and that I value the trust that is given to me. I am very thrilled to endorse Cherry Mobile.  From the start, the company has showed me their genuine support. From co-presenting my first major ANNEbisyosa: No Other Concert in Araneta to having a

brand essence segment, “Kiss Phones”, wherein we collaborated together in having my kiss mark on the handsets.” Anne shared.

The newest product line-up, “Kiss Phones” by Cherry Mobile features four different handset models— K1 Candybar, K8 Slider, K9 QWERTY, and K10 Touch. These devices bring together the best capabilities a multimedia phone can have—Dual SIM/Dual standby capabilities, Camera, FM Radio, Multimedia Player, Bluetooth, and MicroSD support up to 8GB. K1, K9 and K10 models also have Mobile TV. What makes the collection special from the current Cherry Mobile portfolio is that they have Anne’s kiss mark, symbolizing her personal touch on the phones.

“We are very honored to have her with us and we are confident that with Anne Curtis in Cherry Mobile, we have the perfect lips to seal a favorable collaboration.” Agnes Conopio, Cherry Mobile’s Brand Alliance Manager, concluded.

     MARCH 14, 2012  "MEDIA LAUNCH"  at 55 Events Place Q.C.