EDEN
CHEESE INTRODUCES FIRST EVER CELEBRITY MOM –
JUDY
ANN SANTOS WITH DAUGHTER YOHAN
After many
years in the market, Eden Cheese introduces celebrity mom Judy Ann
Santos-Agoncillo with her daughter Yohan. The long wait is definitely worth it
as the brand has made the perfect choice in choosing an endorser.
Eden Cheese
chose Judy Ann “Juday” Santos because she symbolizes the Eden mom which is one
who is nurturing and makes her family her top priority. With Juday’s
help, Filipino moms will be encouraged to make their family moments more
special with Eden Cheese. With its delicious taste and “Lusog Lakas” nutrients,
Eden Cheese can transform ordinary breakfast and meals into more enjoyable and
memorable moments for the family. Juday is the perfect person to share this
about Eden Cheese because she is someone who Pinoy moms can relate to.
The new
campaign of Eden Cheese emphasizes that it is every mom’s partner in ensuring
that she gives her family the nutrients they need and the taste they all love. Everybody
already knows the taste of Eden, but what they don’t know is that it has the
nutrients that you would find in a balanced meal. So, actually, by making
it part of the family’s daily meals, it not only gives the family the “palaman”
they enjoy, but it also helps them meet their nutrition requirement for the
day.
Many brands
would want Juday as their endorser. However, Juday is very selective when it
comes to brands that she endorses. She chooses to endorse brands that
have value for her and her family. She is aware that other moms seek good
advice so she will never encourage other moms to try a product if she does not
find the benefits of using it. She puts her trust in brands that really
make a difference for her family in order for her to provide the same trust for
moms through the brands she endorses.
She chose to
endorse Eden Cheese because it has been a Filipino favourite for many years,
trusted by generations of moms. Juday likes its creamy cheese taste that
is so distinctively Pinoy and she likes that her kids also love its taste. More
importantly, she likes the fact that it has Lusog Lakas nutrients, or those important
nutrients which you can find in a balanced meal. That’s why for Juday, Eden is
“more malaman than other palaman.”
Juday adds,
“My role as a mom is to make sure my family gets the best of what I can give,
which is why I rely on products which I know can make even ordinary days better.
With Eden Cheese, just having it in my kitchen assures me that I will always
have something to give my kids that can make their meals special and nutritious
at a very affordable price. Eden Cheese helps me fulfil my role as a mom by
helping me care for my family, give them the best I can, and make our family
moments more special.”
Make Eden
Cheese a part of your meals. It contains Lusog Lakas nutrients that you
can find in a balanced meal. Juday and Yohan love it and you would as
well, for sure!
MARCH 21, 2012 "PRESSCON"