Wednesday, March 14, 2012

Samsung launches its first ever Ultrabook

Samsung launches its first ever Ultrabook

Samsung Series 5 ULTRA 

Samsung Electronics Philippines Corporation (SEPCO) recently unveiled their first Ultrabook, the Series 5 ULTRA. The launch which was held at Privé Luxury Club in the Fort Strip was led by Samsung business unit Director for IT Eric Sulit, Samsung business adviser for IT, James Kwon together with and Intel marketing manager Randy Kanapi.

ULTRA of your Choice

The Samsung Series 5 Ultra is available in 13” and 14”. The 14” version pushes the envelope of computing performance with an Intel® Core™ i7-2637M processor, 6GB memory, 1TB of Hard with 16GB SSD ExpressCache™ system. The powerful processor works with the latest AMD Radeon™ HD 7550M graphics card. The result is a graphics performance that is 2.2 xs faster than the competitors. The Series 5 ULTRA is able to do a blazing fast cold boot in just 20 seconds. It will wake from sleep in 2 seconds. Web browsing is twice as fast as the previous generation notebook PCs. It is currently the only utlrabook with an integrated Optical Disc Drive. In terms of connectivity, the 14” model offers full-size HDMI, VGA, two USB 3.0, one USB 2.0, 4-in-1 multi SD card slot, Ethernet and webcam. All of this comes in an ULTRA Light package of 1.84kg and a thickness of 20.9mm.

For even better mobility, the Series 5 ULTRA 13” is just 14~17.6mm thin and 1.38kg light. The Intel® Core™ i5 processor, 4GB memory, 500GB storage and 16GB SSD ExpressCache™ ensures that performance is not compromised. To offer maximum connection to other devices, the 13 inch model also carries full-size HDMI and a VGA dongle to connect to new TVs and legacy projectors. Data connectivity is enhanced with a USB 3.0, two USB 2.0 ports, 4-in-1 multi SD card slot, Ethernet and webcam.

Both models carry Samsung’s superior LCD technology with 300nit HD LED SuperBright screen, Image Enhancer technology and anti-reflective screen, enabling consumers an ultra viewing experience even in bright sunlight.

The performance has been further enhanced by the extended battery life. The Samsung Series 5 ULTRA delivers up to 6.4 hours of battery life on a single charge, to make sure users enjoy the ultra features throughout the day. The Samsung Battery Life Plus is a true anti-aging battery technology which keeps 80 percent of the cell’s original capacity in a life cycle lasting up to 1,500 charging cycles or three years. This ensures that the battery can last up to five times longer than other notebooks.

During the event, guests were encouraged to write down their answers to the question, “How do you make yourself ULTRA?” and stick it on the opportunity wall. Dee Jae Pa’este’s live graphic exhibition using the Series 5 also kept the guests entertained throughout the night.

During the launch, Samsung also introduced its ULTRA Icons who are achievers and entrepreneurs that embody self-empowerment. These individuals share the same attributes to the Series 5; by grabbing all opportunities and being the best that you can be. The ULTRA Icons: Juliet Herrera of Serenitea, Alfie Sy of Cash Cash Pinoy and Eugenio Gonzalez of Quick Delivery were each awarded with a Samsung Series 5 Ultrabook in recognition for their revolutionary ideas in the Philippine business.

“With the Samsung and Intel partnership we can jumpstart the adoption of Ultrabooks™. Our findings strongly indicate that consumers demand more than just thin and light devices; they also want higher levels of performance, bigger storage and longer battery life. The Samsung Series 5 ULTRA will be the first to answer these needs,” said Eric Sulit, business unit director for IT at SEPCO.

     MARCH 13, 2012  "MEDIA LAUNCH" at Privé Luxury Club  Fort Strip BGC Taguig, Manila