555
Tuna and Robin Padilla pay tribute to today’s Katawang Palaban
In 555 Tuna’s “Katawang Palaban”
campaign, Robin Padilla pays tribute to Filipino workers whose jobs require
strength and endurance. They are workers who we meet and encounter everyday in
the streets, in our workplace and even in our homes. And yet, we might not be
giving them enough credit for all their hard work.
“Saludo talaga ako sa kanila dahil alam kong
hindi madali ‘yong ginagawa nila. Nakakataba ng pusong malaman na may
mabubuting taong katulad nila sa ating lipunan. Kaya naman para sa’kin, dapat
lang talaga silang bigyang-parangal (I salute them because I know that what
they are doing is not at all easy. It’s really heartwarming to know that there
are kindhearted people like them among us. That’s why for me, they really
deserve to be recognized.),” said Robin Padilla.
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| Robin Padilla |
555
Tuna officials also share Robin’s sentiments and joins him in giving these
workers due recognition to assure them that all their effort don’t go
unnoticed. “It has always been a humbling experience to appreciate and give
back to others. That’s why we’re really happy with this search, which was
actually inspired by Robin’s desire to pay tribute to Filipino workers,” said
Century Canning Corp. VP and general manager Greg Banzon.
In
the award-giving program that 555 Tuna is doing for the first time, five outstanding
Pinoy workers also known as “Palaban
5” were selected because they exhibit the following qualities as they go about
their daily duties: exemplary value to their work, dedication to help or
delight other people, care for their health, excellent work attitude, and strong
responsibility to their respective families. Headlining the brand’s Palaban 5
are Lilia Miniano, Margarito Reyes, Juanita Dagumay, Adrian Karl Cobardo, and
Joel Navarez.
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| Lilia Miniano - A Factory Worker |
First
on the list is Lilia Miniano who started working as a factory worker more than
30 years ago but whose outstanding commitment to her work helped her move up to
become assistant plant manager at Century Canning Corporation. Lilia’s
exemplary dedication and loyalty to her work has made her a role model to
co-workers and her mantra is to make sure her health isn’t compromised so that
she doesn’t have to miss a day at work.
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| Margarito Reyes - A Dancing Traffic Enforcer |
For
those who frequent the Cubao area, Palaban 5 Margarito Reyes, also known as Quezon
City’s dancing traffic enforcer, is a constant source of delight as he dances
his way to his daily traffic management duties. Although his job requires him
to stay under the sun for about 10 hours everyday, Margarito’s smooth dance
moves while directing vehicle traffic never fails to bring joy to people who
watch him.
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| Juanita Dagumay - A Volunteer Worker |
The
next Palaban 5 is Juanita Dagumay, a mother who has been a widow for 11 years and
is now solely responsible for raising her nine children. This never fazes
Juanita – she continues to overcome the daily challenges that come with being
the family’s breadwinner, working as a feeding volunteer at the Philippine
Christian Foundation Technical College and selling recyclable materials to earn
extra income.
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| Adrian Karl - A Student Volunteers |
Another
Palaban is teacher Adrian Karl
Cobardo who started a project called “BangKarunungan,” where he, together with student
volunteers, travels to various seaside communities to bring knowledge and
education to children in far-off communities using a motorized bangka as a mobile learning center.
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| Joel Navarez - A Taxi driver |
Last but not the least is Joel Navarez, a taxi
driver who is admired for his honesty. When one of his passengers left cash and
important documents in his taxi, he didn’t think twice and immediately returned
it to its rightful owner.
Helping
Lilia, Margarito, Juanita, Adrian, and Joel best overcome the daily challenges
of their work is 555 Tuna. Apart from
its delicious taste, it also has nutritional benefits such as Omega 3, protein
and vitamin A, which help provide Pinoys with
proper nourishment. It also has 14 variants including Filipino viands such as afritada, adobo, sisig, caldereta and laing.
All
these make 555 Tuna a perfect partner for all hardworking Pinoys workers. And through its Katawang
Palaban campaign, 555 Tuna hopes to bring out the best in them so that they
may be able to pursue their dream of providing a better life for their
families.
JUNE 27, 2012 "PRESSCON'