Tradition of Happiness Lives on at the Coca-Cola Tree Lighting Event at the Araneta Center
Despite a trying year, the Filipinos continue to show the rest of the world what it means to be happy. Faced with economic, social and environmental challenges, we turned these into an opportunity to show that even though we are beaten to the ground, we find ways to rise up and collectively buoy each other up back to happiness. Thus, our nation’s collective happiness is brighter than ever. Coca-Cola is inspired by this unique Filipino story.
On its 100th year, Coca-Cola pays tribute to the Filipinos for believing in happiness. The magical season of Christmas is the perfect backdrop to rally the Filipinos to continue believing in happiness. Coca-Cola sparks among us this season that it is not about the big gifts nor the big gestures that make Christmas special, but rather the small and meaningful things that we express and share with one another – the warm and welcoming spirit, the acts of generosity and even shared meals - to make someone happy.
The Coca-Cola Tree Lighting Event at the Araneta Center is a towering reminder to the Filipinos to let happiness live on. Now on its 5th year, families and friends gather around the biggest tree in the country to collectively open happiness.
November 9, 2012, Coca-Cola kicked off the tradition of happiness through a simple celebration.
A Grand Christmas Salu-Salo was prepared and shared among the attendees. The salu-salo table was joined by Coca-Cola and Araneta Center officials, media and a roster of Kapuso and Kapamilya stars like Enrique Gil, Jessy Mendiola, Myrtle Sarossa, Yves Flores, Alden Richards, Louise delos Reyes, Jeric Gonzales and Thea Tolentino. And what better way to enjoy all of these yummy treats but be complimented by no more than the Filipino family’s meal partner for 100 years—Coca-Cola.
Coca-Cola officials Cecile Alcantara, President of Coca-Cola Foundation Philippines and Adel Tamano, Public Affairs and Communications Director of Coca-Cola Philippines shared exciting news on the delivery and soon turnover of the 100th schoolhouse in Matuog Elementary School, Tayasan, Negros Oriental. This is a response to the commitment made earlier in the year to bring more happiness to Filipinos by providing access to quality education.
Coca-Cola President Guillermo Aponte also gave an inspiring message that highlighted the importance of 100 years of happiness. The Coca-Cola President headed a toast joined by celebrity guests, government officials, Araneta Group Officials and media friends. This symbolized the company’s commitment to open more happiness to Filipinos in the next 100 years to come.
Through this annual celebration, Coca-Cola continues to inspire and encourage Filipinos to share more moments of happiness. Coca-Cola encourages you to go and make someone happy today, because we believe that the more happiness we share, the more happiness will also return to us.
To the next 100 years of happiness! Ituloy ang Happiness.
NOVEMBER 9, 2012 "TREE LIGHTING" at Araneta Center