Global Benchsetter Lee Min Ho arrived in Manila

Bench Brings Korean Superstar Lee Min Ho to Manila 

Lee Min Ho

The countdown is over and the whole nation is holding its breath in anticipation, eager to get a glimpse of Korean superstar and Global Benchsetter Lee Min Ho. The Korean heartthrob arrived in Manila for a series of events for Bench and Bench Fix. Still fresh from the success of its Siwon and Donghae campaign, the retail giant is set to make history once more by hosting a grand fan meeting called "Benchsetter Fun Meet: Lee Min Ho" at the Smart Araneta Coliseum on November 16. More local and international fans are expected to attend the event, testament to the actor's wide appeal and massive following.

Lee Min Ho

Best known for his role as Goo Jun Pyo in the hit Korean drama Boys Over Flowers, which enjoyed several cycles on prime time local TV, Lee Min Ho has swept Filipino viewers off their feet and captured their hearts with his charm and talent. His succeeding dramas Personal Preference and City Hunter have also bagged stellar ratings and served as venues for the Korean star to further showcase his acting chops. In his latest drama Faith, which recently completed its broadcast in Korea, Lee Min Ho portrays a warrior from the Goryeo period who travels to modern day Seoul and takes a doctor back with him to save the life of a princess. Through the drama he excites the audience with action and magic and moves them with feelings of love and compassion.

Lee Min Ho

Joining the Bench family was an easy decision for Lee Min Ho. Recognized internationally and respected for its stylish and high quality clothing, Bench was definitely a brand that he wanted to represent. He saw that Bench's youthful vibe and hip casual pieces would be widely loved and enjoyed not just by himself but by his fans as well. Seen as a top Korean style icon, Lee Min Ho's refined fashion sense aligns perfectly with pieces from Bench's latest collection. The dark-colored cardigans and trousers were among his personal favorites. When asked about what he would recommend to his fans, he quickly replied that it would definitely be the collection's colored jeans which he found fun and enjoyable.

In addition to representing Bench, Lee Min Ho is also Bench Fix's brand ambassador. The brand's hair products cater to his different looks and caught his attention due to their high quality and wide variety. 

Lee Min Ho

Lee Min Ho's love for his fans is very evident. This was one of the main reasons why Bench decided on the massive fan meet—to accommodate the huge number of fans and to create a memorable experience for them. In addition to the fan meeting on November 16, Lee Min Ho is scheduled to visit Bench stores on November 18 for a Mall Tour. Participating Bench stores and venues include: SM North Edsa (3PM), Glorietta 5 (5PM) and SM Mall of Asia (6PM).

For more Lee Min Ho updates like Bench's official page at facebook.com/benchtmofficial and follow @benchtm over Twitter.

NOVEMBER 15, 2012  "PRESSCON"

Lee Min Ho